How to create a professional portfolio for your B2B wholesale company?
Online presence means everything to a wholesale business that gets most of its clients through major marketplaces such as JiffyStock. The majority of B2B wholesale business is carried on these online marketplaces and businesses require a strong online profile to attract more sales. A critical element of a business’s success is to create a professional portfolio, which describes your business and demonstrates why you are the best choice for your customers.
Here are some tips to help you create an attractive portfolio that will help you win new clients.
The Need for Portfolio in B2B Wholesale Business
Here are some reasons why you need a portfolio for your online wholesale business:
To Look Professional
Generating leads and closing sales is a challenge that every wholesale business faces. There are many factors involved such as price, quality, and support. However, the common factor between all of them is trust. People will not engage with your business if they don’t trust your brand. The best way to showcase your products is with a professional portfolio. You want to give potential clients and customers a glimpse into your business and show them the professionalism and quality of your products. You want to show that you have the right tools, the right business practices, and the right attitude to carry out the high volume of production that they need. Having a professional portfolio is a powerful marketing tool that can help small businesses grow.
Address Customer’s Concerns
When you’re trying to sell something online, it’s important to have a portfolio ready to show potential buyers. Answering their questions and showing them everything takes time and effort, so it’s much easier to just have a portfolio ready to go. That way, you can quickly and easily show them what you have to offer, without having to invest a lot of time into each sale. This will save your time and energy in the long run, and ensure that you’re able to present your work in the best possible way and address the client’s concerns.
Speed Up Communication
If you’re not the best at communicating with clients, you may be losing potential business. Dealing with a long list of potential buyers can be tiring and affect the quality of your business impression. Without the proper energy and professionalism, clients may not take you seriously. A professional portfolio can help to increase your B2B wholesale business by showcasing your work in a more polished manner. By taking the time to create a portfolio, you’re showing potential clients that you’re serious about your work and that you’re willing to put in the extra effort to make sure they’re satisfied. In turn, this can help to increase your client base and generate more business.
As a business owner, you know that time is money. And when you’re trying to sell your products or services to other businesses, you don’t want to spend a lot of time explaining what you do or showing them your products one by one. Instead, focus on other parts of your business such as production and distribution, and leave the explanation to your professional portfolio. By having a portfolio that clearly outlines your products and services, you can save yourself a lot of time and effort when trying to sell to other businesses.
What should be included in a professional business portfolio?
Business to business (B2B) is an arena where an organization uses business strategies to satisfy another business. A business portfolio is a collection of all the documents and other materials that showcase your portfolio and helps you build relationships with prospective and existing clients. Here is what your business portfolio should include:
Clearly Communicate Brand Identity
When you are creating a portfolio for your B2B wholesale company, make sure that your brand identity is communicated clearly. This means using consistent branding elements throughout the portfolio and ensuring that the overall look and feel of the portfolio reflects your company’s image. Potential clients should be able to look at your portfolio and immediately get a sense of who you are and what your company represents.
When putting together your portfolio, make sure to include images and information that accurately reflect your brand. Use high-quality visuals and avoid anything that could be perceived as amateurish or unprofessional. Above all, make sure your brand identity is front and center – let it shine through in everything you do. If your portfolio is all over the place, it will reflect poorly on your brand and make it harder for potential clients to take you seriously.
Show Experience Through Testimonials
As a wholesale company, it is important to have a strong portfolio that showcases your experience and highlights positive client testimonials. This will instill confidence in potential clients and help you win more business. When creating your portfolio, be sure to include projects that highlight your company’s strengths. If you have a lot of experience working with a certain type of client, be sure to showcase that. Also, be sure to include any awards or recognition your company has received. Positive client testimonials are essential in winning new business. Include quotes from satisfied clients that speak to the quality of your work. If you have any video testimonials, be sure to include those as well.
Add Relevant Media
When creating a portfolio for your B2B wholesale company, include relevant media files such as images, documents, and videos. This will give potential clients a more well-rounded view of your company and what you have to offer. Including images of your products or services in action will give clients a better idea of what you have to offer and how it can benefit their business. Documents such as your company’s brochure or product catalog can also help give clients a more detailed look at what you have to offer. And finally, videos can be a great way to show potential clients what your company is all about, and how your products or services can help them in their business.
List Your Services/products Clearly
It is important to show all of your services and products in detail, as well as their prices. This is especially important when creating a portfolio, as it will give potential clients a better idea of what you have to offer. Make sure to include information on your turnaround times, minimum order quantities, and any other relevant details. Including price lists and product, photos will also be helpful. By providing potential clients with this information upfront, you will be able to save time and energy down the line.
Add Company’s Information
As a business-to-business (B2B) wholesale company, it is essential to show your location and contact information on your portfolio. This helps to build trust with potential clients, as they can see that you are a legitimate business with a physical address. Including your contact information also allows potential clients to get in touch with you easily if they have any questions or queries. There are a few ways to include your location and contact information in your portfolio. You can list it in the header or footer of your website, or create a separate contact page.
Whichever method you choose, be sure to list your company name, address, phone number, and email address. You may also want to include a map to help people find your business.
Where to Build a Portfolio of Your B2B Wholesale Company?
Now that you understand the need for a professional business portfolio, the next concern is how to build one? Where can you build a portfolio with images, videos, biography, testimonials, and your products? There are two ways.
- The first way to build a portfolio is through a website. Create your portfolio website with all the important details that you want your clients to know about you. Have a page with a list of products and services you offer through your wholesale business.
- The second and better way is to create your store on JiffyStock. In the previous approach, you can’t get testimonials on your products and if you decide to put them on your portfolio’s landing page, they don’t always feel real. Reviews given on actual marketplaces are the best form of marketing. So, why not look good on B2B wholesale marketplaces?
JiffyStock is a wholesale B2B marketplace where you can create your vendor store and offer services and products to B2B businesses. By signing up and creating your store, you will be able to list all your products, their rates, minimum and maximum order quantity, delivery time, products pictures, reviews of real buyers, your business’s videos, images, biography, website, email and other information that can help potential customer businesses know more about you. Furthermore, you can even add your Returns and Refunds policy and shipping policy, etc. Best of all, buyers have the option to contact you through various communication channels such as chat, email, and even call.
Having a portfolio website is a good option but you lack the authenticity that comes from presenting your portfolio on an actual marketplace with real and verified reviews. Almost everyone has testimonials on their website and that is why they are slowly losing their credibility. Create your store once on Jiffy Stock and it will keep automatically updating with the news reviews, products, and policies. This way, you can maintain your portfolio and online store on Jiffy Stock at the same time!
To learn more about building a wholesale business, see the free resources on Jiffy Learning Center.