What is wholesale, and how to become a wholesale distributor?

What is wholesale, and how to become a wholesale distributor?

Wholesale is a fun, rewarding, and economically satisfying e-commerce business model. It is essential to learn how to run a wholesale business and a wholesale distributor process. On the surface, it may seem that you can buy raw goods, repack them and sell them. However, this is not the only wholesale business.

You can learn about the wholesale industry through wholesale licensing, purchasing and selling products, finding suppliers, marketing and sales strategies, and pricing. Let’s walk through the process of launching a wholesale business.

What is a wholesaler?

A wholesaler is a person who purchases a large number of finished products directly from a product manufacturer. The product is then redistributed to retail stores and end users (end consumers). However, they are instead focusing on distribution to retail stores.

The wholesale business is a business model in which high-quality products are purchased at lower prices. Wholesale distributor and retailers ideally buy large quantities of products. Therefore, the product manufacturer and the distributor can negotiate the discount.

There are two types of wholesalers. One is a wholesaler and also called a merchant. The wholesaler purchases the product from the factory and resells it to the retailer. The second type is retailers. This distributor buys products directly from the manufacturer and sells them now to consumers.

Merchant wholesaler has warehouse and storage space. Here, the goods received from the manufacturer are stored and shipped to the retail store. A wholesaler is an intermediary in the supply chain between a product manufacturer and an end user (consumer).

Supply chain concepts

The supply chain refers to the activities surrounding the distribution of finished products from product manufacturers to end users. As the name suggests, it is always linked, and the manufacturer produces the finished product. The manufacturer makes the finished product, and the distributor supplies the finished product to the retailer. The retail store delivers the product to the end user. It also includes raw materials from suppliers to product manufacturers to produce finished products.

The supply chain has a division called the distribution channel. Distribution channels are related to product manufacturers, wholesalers, retailers, and end users. It is established when a finished product is transferred from a manufacturer to a consumer. However, it is not always smooth because confusion usually occurs.

Best practices to become a Wholesale distributor.

Below are the skills to earn the seven rewards needed to succeed in the wholesale business.

Establish credit policy

To succeed in the wholesale industry, it is essential to establish a competitive credit policy and adhere to it. Don’t give too much credit to your customers or let a single customer account for too much of your receivables and have too much exposure. To clarify the boundaries between buyers and sellers and to look at every business situation from a professional perspective.

Set firm payment terms and credit lines, explain terms clearly and diligently, check new customers’ credit references, review customer accounts every six months, and comply with terms.

Monitor cash flow regularly.

If the funding is not successful, the business will be bustling. Managing your cash flows from the beginning to facilitate business flows would be best. To do so, it is necessary to grasp the financial situation. It is equally important to manage the claims and be careful to pay them on time.

Understand your business’s finances and decide when to invest and when to reorder your products. First, prepare a detailed daily cash flow statement to understand your company’s financial position.

Manage inventory

If you do not organize your inventory precisely, you cannot run a profitable B2B wholesale distribution business. Some companies have a system to maintain minimum inventory levels in their warehouses and replenish new inventory when they reach the minimum. Some companies have safety stocks to meet sudden increases in demand, while others have “just-in-time” inventory strategies that deliver products at the timing of manufacture and shipment.

Tracking incoming and outgoing shipments, periodic physical inventory, and adjusting inventory levels as demand fluctuates are all key to determining which inventory management strategy is right for your business.

Provide what a salesperson needs to succeed

Does your sales rep have all the information you need for a sales rep? Advanced wholesale distributor, manufacturers, and suppliers understand that to increase sales in this era; sales representatives need to add value to sales conversations, not just take notes for reorders.

Companies are empowering sales reps to quickly access important information such as customer order history, the most ordered products, and the availability of each product. In addition, providing a digital catalog with pre-built customer-specific prices can save time memorizing data and examining costs.

Use B2B e-commerce

In the past, you have to complete B2B wholesale transactions offline. Most of the orders were made through a paper catalog. Today, companies are innovating their processes to provide online shopping to consumers through digital records and B2B e-commerce platforms.

Making wholesale products available online is possible through e-commerce website builders. Explore various eCommerce website examples, online marketplace options, or wholesale market apps. Also, make sure to look for the best e-commerce platform for SEO.

To increase your chances of reaching millions of retailers and customers, we recommend you consider an online marketplace for selling your products. There are many different types of online marketplaces that you can choose according to your B2B business model.

Order fulfillment

The processing time of the order is significant to maintain the customer. However, it is necessary to fill the inventory to meet the customer’s demand. Usually, retailers can accept orders within 24 hours, satisfy consumers and consequently keep customers. That’s why order fulfillment is so necessary for the wholesale distributor‘s business.


Before shipping, the wholesale distributor must first ensure that the shipping order is valid or that the material replenishment plan for the customer is documented. After confirmation, the drug will be placed in a shipping container and labeled with a label indicating the necessity of handling and storage, precautions, contents, and source.

According to the

shipping schedule, labeled shipping containers can be loaded onto vehicles at the right time. Don’t forget that the quality, integrity, and safety of medicines in transit are still the wholesaler’s responsibility.

Relationship with a customer

Building strong customer relationships is essential for business success regardless of industry. Long-term customer relationships encourage business growth, and word-of-mouth creates a customer base.

Final Words: Wholesale distributor

Everyone wants to succeed in wholesale business and want to become wholesale distributor. The key to success is strategy regarding how to run the wholesale distribution business. The wholesale distribution industry is full of opportunities for business owners and entrepreneurs. Thanks to the Internet and modern technology, wholesalers have new ways to grow their business through online wholesale catalogs. To run a thriving wholesale business, you must set up your business correctly.

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